Event Overview 2013
Over the past five years, Shore It Up had grown from 20 to 13,000 volunteers and from 3 event partners to 43. This tremendous and unexpected growth was a result of Metro Pacific Investment Foundation’s (MPIF) commitment to Rescue, Restore and Revive the environment.
This year, Shore It Up is celebrating its 5 years of protecting the environment. Thus, to make sure that environmental programs started by Shore It Up were sustained, Shore it up will go back to the 4 destinations it helped for the last four years namely Anilao, Puerto Galera, Hundred Islands and Subic.
To complete the five destinations, Shore It Up added Siargao Island for this year where it will spearhead the first ever Siargao Mangrove Marathon. This event aims to increase awareness in mangrove protection and start to make its LGU partner, Del Carmen, to be the center for carbon offsetting in the country.
Another important thing that makes Shore It Up different this year is the start of its campaign to help boost the domestic tourism of the country. Shore It Up aims to partner with Department of Tourism (DOT) and its regional offices where Shore It Up projects will be held namely Region 1, Region 3, Region 4A & 4B and Caraga.
Although the main focus of Shore It Up is to protect the environment, the considerable number of volunteers involved in each project translates to tourism receipts as it always require accommodation, transportation , meals and other requirements.
Shore It Up will use the new DOT slogan tailored for corporate social responsibility.
With this new endeavour, Shore It Up will not only bring a positive environmental impact to its destinations but economic and socio-cultural as well – components for a successful sustainable tourism program.
Shore It Up – Anilao will be the first in the series of five events this year. LGU leaders will be invited to partner this time and unlike last year, the event will focus on underwater clean-up.
One hundred fifty divers (or more) are expected to participate in this one day event. Volunteers will be encouraged to stay overnight so as to have time for R&R the next day to support the local tourism of the area.
Shore It Up – Puerto Galera will also focus on underwater clean-up possibly cleaning the same site last 2010. Other activities are also being considered but subject to availability of experts and seasonality.
The event will be in partnership with La Laguna Beach Club and Dive Center.
Due to the vast number of Giant Clams that still needs to be rearranged in Hundred Islands, Shore It Up – Hundred Islands will continue the same activity this year. It aims to bring more divers, do 2-3 dives to be able to rearrange more clams.
This project will be in partnership with Alaminos City government.
Shore It Up – Subic will focus on shore/coastal clean-up in partnership the Lighthouse Marina Resort.
Shore It Up shall coordinate with its ground partner early to be able to invite more organizations to join.
Siargao is a tear-drop shaped island in the Philippine Sea situated 800 kilometers southeast of Manila in the province of Surigao del Norte. It has a land area of approximately 437 square kilometers. The east coast is relatively straight with one deep inlet, Port Pilar. The coastline is marked by a succession of reefs, small points and white, sandy beaches. The neighbouring islands and islets have similar landforms.
Siargao Island contains the largest mangrove forest reserves in Mindanao, at the municipality of Del Carmen. Long stretches of wetlands indicate a potential for commercial seaweed propagation. Siargao Island is greatly influenced by the winds and currents coming uninterrupted from the Pacific Ocean, intensified by the Mindanao current running westward through the Siargao Strait.
In partnership with the municipality of Del Carmen, Siargao Tourism Developmental Council and the office of the Governor of Surigao Del Norte, Shore It Up will lead the first Siargao Mangrove Marathon.
The said event will form part of this year’s celebration of Shore It Up in its commitment to protect the environment. The marathon will serve as an instrument for mangrove protection awareness and at the same time start the Project CO2DC of MPIC. This project aims to protect the mangroves of Del Carmen which in turn serve as an offsetting site for the carbon emission in North Luzon Expressway.